Just to see all the data we have so far in the same place, here are the memorability results again alongside the trust ratings we saw before. biz domains are more memorable - despite being less trustworthy - than. biz version jump out at you a little? (Even if it’s in a bad way.) biz may not fit into the same mental category as. (This theory is supported by the next test result, which you’ll see in a minute.) com is the most dominant TLD in that category. com: they’re both general common TLDs that are often used for commercial sites. However, it makes sense considering that mental categorization is a major part of how memory works. net perform so much worse on this test than. blog (which is the least memorable, at 24%). co again, but this time it’s a wider gap. That means people correctly remembered the. com domain extension comes out on top here again, with a 44% memorability score. The question we wanted to answer is, are people more likely to remember URLs with some TLDs over others? How memorable are different domain extensions?Īn important factor for any URL is how easy it is to remember. com is the #1 most trusted domain extension, with. biz with a 2.9 trust rating: 17% lower than. us, each with a 3.3.īringing up the rear is. co TLD comes in right behind it with a 3.4. com comes out on top with a trust score of 3.5.īut it doesn’t win by a huge amount: the. Here are the perceived trustworthiness scores of the 8 top-level domains we tested, on a scale of 1 – 5:Īs you can see. co and other domain extensions?Ī domain people trust is more likely to get clicked on, linked to and shared.
#.io domain pdf#
You can also click here to get a PDF version of the full results, including a few bonus demographic-specific takeaways that aren’t in this article.
But read on for more details - and to see how 7 other TLDs performed in our test. com outperforms all other domain extension options. When people try to remember a URL, they’re 3.8 times more likely to assume it ends in.com domains are over 33% more memorable than URLs with other top-level domains. Key finding: which domain extension is best in 2022? We ran an experiment with 1,500 people to find out. io or any other popular top-level domain?
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